A series of ads designed and scheduled to maximize your social media advertising results in achieving a specific goal or objective is known as a paid social media campaign. Ads with a paid budget behind them can include sponsored posts, search or display ads, and static, video, or interactive social media ads. With social media ads, you can reach people who might not have seen your post otherwise and increase brand and product awareness at the same time. Paid social is also a great way to get micro-conversions, whether they’re for free trials, samples, or just getting more people to your website. Ads with a paid budget behind them can include sponsored posts, search or display ads, and static, video, or interactive social media ads. Trizone Healthcare Consultants help you plan how these will appear, in what order, on which social media platforms, and to what target audience requires a strategy.