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Healthcare in general and hospital branding & marketing in particular has as greatest of challenges these days in India.How do you move forward in spite of the competitive environment? How do you minimize your advertisement budget, looking at high operational cost and low price line? How do you shift from “High cost marketing” to “efficien...
There are three kinds of organizations; those who make things happened; those who watch things happen; and those who wonder what`s happened. If we do not change our direction, we are likely to end up where we are headed.As the world spins into the challenging phase of economy, both citizen and business wonder what is ahead. There is not only c...
