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Let me start this with my brief introduction for those who do not know much about myself. I have been working in Healthcare Marketing & Branding for the last 20 years. During my journey in Healthcare / Hospital marketing, I got the opportunity to work with a variety of people, regions and mindsets. My journey with healthcare marketing was ...
Hospital Marketing Trends in 2023 Very soon we will be entering into the year 2023. Here are a few challenges faced by healthcare providers in current year: Recruitment and retention of skilled marketing & business development personnels, Increased competition in local marketing, ever-changing digital marketing and social media best prac...
Small and mid level hospital owners have a passion to create their own authority in the healthcare industry that provides quality care to patients. They become their own Marketing Head, work hard to make their hospital a success and strive to create a lasting legacy for future generations. While these dreams are rosy, along the way emerge many...
How to Brand Your Healthcare Business? Healthcare branding and marketing are essential parts for any healthcare organization aiming to enhance patient acquisition and develop its business in an increasingly saturated industry. As consumers, patients are becoming more and more aware and empowered. In addition, digital healthcare brands are als...
Healthcare Marketing Trends for 2022 Healthcare, especially Hospital Branding & marketing trends are constantly changing and in the last 2 years it has been changed drastically. In 2022 there are strategies one can start implementing to stay ahead of the competitors keeping in mind current Covid & Omicron impact in mind. According to ...
There is a huge gap between availability of hospital beds and population required healthcare. At the same time there is a large portion of population in need of hospital or you can say your hospital but they are not aware of your hospital`s existence or not aware about services you provide. To run hospital in profitable manner healthcare busin...
Importance of Healthcare Marketing In current scenario patients have more options of healthcare providers / hospital than ever before. With so much awareness & information available on finger tips and availability & accessibility of healthcare coverage from various Government & Insurance policies, decision making process over heal...
Healthcare industry particularly Hospitals, Nursing Homes and individual clinic & healthcare practitioner in current era is facing many challenges while running their business in profitable manner. In current scenario society perception towards healthcare is changed a lot. Society at a large expecting good quality & safe healthcare se...
