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Importance of Healthcare Marketing In current scenario patients have more options of healthcare providers / hospital than ever before. With so much awareness & information available on finger tips and availability & accessibility of healthcare coverage from various Government & Insurance policies, decision making process over heal...
Healthcare industry particularly Hospitals, Nursing Homes and individual clinic & healthcare practitioner in current era is facing many challenges while running their business in profitable manner. In current scenario society perception towards healthcare is changed a lot. Society at a large expecting good quality & safe healthcare se...
Healthcare in general and hospital branding & marketing in particular has as greatest of challenges these days in India.How do you move forward in spite of the competitive environment? How do you minimize your advertisement budget, looking at high operational cost and low price line? How do you shift from “High cost marketing” to “efficien...
There are three kinds of organizations; those who make things happened; those who watch things happen; and those who wonder what`s happened. If we do not change our direction, we are likely to end up where we are headed.As the world spins into the challenging phase of economy, both citizen and business wonder what is ahead. There is not only c...
