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How to Brand Your Healthcare Business? Healthcare branding and marketing are essential parts for any healthcare organization aiming to enhance patient acquisition and develop its business in an increasingly saturated industry. As consumers, patients are becoming more and more aware and empowered. In addition, digital healthcare brands are als...
Healthcare Marketing Trends for 2022 Healthcare, especially Hospital Branding & marketing trends are constantly changing and in the last 2 years it has been changed drastically. In 2022 there are strategies one can start implementing to stay ahead of the competitors keeping in mind current Covid & Omicron impact in mind. According to ...
There is a huge gap between availability of hospital beds and population required healthcare. At the same time there is a large portion of population in need of hospital or you can say your hospital but they are not aware of your hospital`s existence or not aware about services you provide. To run hospital in profitable manner healthcare busin...
Importance of Healthcare Marketing In current scenario patients have more options of healthcare providers / hospital than ever before. With so much awareness & information available on finger tips and availability & accessibility of healthcare coverage from various Government & Insurance policies, decision making process over heal...
Healthcare in general and hospital branding & marketing in particular has as greatest of challenges these days in India.How do you move forward in spite of the competitive environment? How do you minimize your advertisement budget, looking at high operational cost and low price line? How do you shift from “High cost marketing” to “efficien...
There are three kinds of organizations; those who make things happened; those who watch things happen; and those who wonder what`s happened. If we do not change our direction, we are likely to end up where we are headed.As the world spins into the challenging phase of economy, both citizen and business wonder what is ahead. There is not only c...
