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Is your hospital/clinic just a business or a Brand? Why should you bother?
How to Brand Your Healthcare Business? Healthcare branding and marketing are essential parts for any healthcare organization aiming to enhance patient acquisition and develop its business in an increasingly saturated industry. As consumers, patients are becoming more and more aware and empowered. In addition, digital healthcare brands are als...
Challenges Ahead in 2022
Healthcare Marketing Trends for 2022 Healthcare, especially Hospital Branding & marketing trends are constantly changing and in the last 2 years it has been changed drastically. In 2022 there are strategies one can start implementing to stay ahead of the competitors keeping in mind current Covid & Omicron impact in mind. According to ...
Important Reasons For Hospital Branding
There is a huge gap between availability of hospital beds and population required healthcare. At the same time there is a large portion of population in need of hospital or you can say your hospital but they are not aware of your hospital`s existence or not aware about services you provide. To run hospital in profitable manner healthcare busin...
Importance of Healthcare Marketing
Importance of Healthcare Marketing In current scenario patients have more options of healthcare providers / hospital than ever before. With so much awareness & information available on finger tips and availability & accessibility of healthcare coverage from various Government & Insurance policies, decision making process over heal...